Ciroc’s Brand Activation Bla Bla Dubai

BLA BLA Dubai gets a premium makeover for CIROC’s brand activation

As an event agency, we at Osmium Marketing & Events pride ourselves on delivering turnkey solutions that leave a lasting impression on our clients. and their guests. In 2022, we had the opportunity to work with CIROC on three brand activations. One of the activations was held at the BLA BLA Beach Club in Dubai, with a goal to create a one-of-a-kind experience that showcases the luxurious and sophisticated image of Ciroc, while also providing entertainment and engagement for the guests.

To achieve this, we provided the client with a full suite of services, including Live Entertainment, On-Site Decor, On-Site Branding, and Custom Merchandise.

For live entertainment, we curated a selection of performers who could create a vibe that was both high-energy and refined, tailored to the tastes of the guests and the image of the brand. This included live musicians, face-art stations, roaming illusionists and dance acts that elevated the experience and kept the guests engaged throughout the event.

In terms of on-site decor, we worked closely with the client to create a bohemian themed space that embodied the essence of a day-time event. This included bespoke floral arrangements that became the perfect photo-op for the event.

On-site branding was also a key element of the activation. We worked with the client to create a cohesive branding strategy that would be integrated seamlessly into the event. This included custom signage, bespoke surfboards and branded fresh coconuts that were used to serve CIROC’s signature cocktail.

Finally, we also created custom merchandise for the event, including branded beach towels, customized fans, t-shirts and branded water misting machines. These items were designed to not only serve as a reminder of the event but also to help extend the reach of the brand beyond the event itself.

Overall, the Ciroc activation at the BLA BLA Beach Club was a resounding success, thanks in large part to the hard work and creativity of our team at Osmium Marketing & Events. We're proud to have been a part of such a memorable event, and we look forward to creating many more unforgettable experiences for our clients in the future.

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